Using Your Website to Stand Out Among Competitors
So, let’s face it. How long does a user stay on a website before they leave? And the answer is, sadly, not very long.
According to the respected Nielson Normal research group, a user stays on average 59 seconds on your website before they leave. Too short? It is. Any wisdom in that time? A lot. It tells us you have a maximum of 59 seconds to interest your website visitors, by which they will have already decided whether they should hang around more or they would be better off elsewhere. It is called the 59-second rule and it is a gem worth further discussion.
So, how can your website stand out? How do you retain your visitors and convince them that they are in the right place?
- Make it easy for users to get what they want. If you are selling, your two key groups of visitors are buyers and sellers. Make it easy for the buyers to search for items and view prices and relevant details, and make it easy for sellers to add new items to sell. You may need to engage the services of design consultants (like our team at Clinet Online), so that you can be advised on how to best tailor your site’s design after analyzing your target audience.
- Don’t have a busy website. We know you have a lot to say but please say it in bits. Always remember a confused mind never buys. Visitors know what they want. Guide them in a simple manner, moving from top level categorizations down to fine-grained details depending on what they want. Keep it simple. Like Google.com.
- Make your brand conspicuous. Let your nicely made logo be very clear. Let your brand promise assure them that they are transacting with the right people. And make sure the logo and brand artworks are simple but memorable. Any photos you use must be of good quality, well thought out and carefully placed. How? We can help you with that.
- Let your website be user-centric and feel usable. Leverage on latest technologies. Make it easily viewable on mobile. Make it easy to browse through content, go back to homepage, contact you, etc. Don’t leave the user stranded and unable to figure out what to do next. And should they feel stranded for some reason, make them feel as if you are close enough to provide assistance with creative call to action buttons.
There are reasons why some websites get more traffic than others. There are secrets that relate to principles of usability and an understanding of human behavioral psychology. Let us hear you and we shall transfer all those secrets to your website and your business.