Let’s begin with a question that’s on my mind right now. I’m really wondering and even concerned what kind of device you are using to read this article right now? And since I’m a decent digital marketer, let me shout some guesses out. Well, probably you are seated in front of your giant laptop, or maybe scrolling down a tablet with your index finger. Did I get it right? … For some people I’m probably spot on, but for the overwhelming majority this is far from accurate as I can see them thumbing through their smartphone wondering what the heck I want to talk about in this article. Keep thumbing.
The overwhelming majority reading this article on their smartphones is a perfect example of the sharp change taking place on how we consume online content across the world wide web. Cheap smartphones coupled with cheap mobile data from competing telecommunication networks have placed the smartphone as the undisputed champion device of choice for internet access for an overwhelming majority here in Kenya. Statistics from credible experts promise a further increase in the percentage of people accessing the internet using mobile devices as we head towards the end of the decade in 2020. Simply stated, the number of mobile devices used to access the internet is way ahead of desktops/laptops and this gap continues to stretch every day. In our own experience at Clinet Online, more than 85% of Kenyans who access our website and those of our clients use mobile devices.
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Facts, statistics together with future projections are speaking to everyone who has a website or wants to have a website and the message is loud and clear. If your website doesn’t fit correctly on a mobile phone screen, if it doesn’t adjust itself automatically to the simplest of browsers on the smallest of screens, then your website is not communicating to more than 85% of Kenyans. The sad truth is; you are no better than someone without a website. Think about it for a second, you have staked substantial resources into web design and all the little details needed to place a website online with a sole purpose of finding new clients and expanding your business. But instead of serving its purpose your website is too busy apologizing to more than 85% of mobile phone screens trying to access it. Annoying, right?
Get a responsive website and fly above mediocrity.
You’ve probably heard friends or know-it-alls mention ‘responsive website’ but never really taken keen interest to know what it means, right? Well, the good news is; you are with most people in this and at least you are smart enough to know what you don’t know. But in a matter of seconds I’m going to make you super smart enough to comfortably talk about responsive website the next time you are with friends who like to silence you by mentioning it.
Here we go, basically a responsive website is a website designed to adjusts smartly to fit on desktop, tablet, and smartphone browsers. Have you ever opened a website on your smartphone and it was just a very tiny version of what you would see on your desktop, so you zoomed way in, and then moved the website around and enlarged and shrunk it as needed to read text and click on things? That was not a responsive website. A responsive website looks good no matter whether you’re looking at it on a phone, tablet, or desktop. The best example of a responsive website is this one you are currently thumbing through. Notice how this text and paragraphs fit perfectly on your screen? You need a website like this to access more than 85% of Kenyans.
Mobile is the present and it’s the future, you can take that to the bank. If you’re not providing a mobile-friendly experience for your potential customers, they’ll bounce off your website and go to your competitor whose website is easier to use. Many people are increasingly favoring their mobile devices over desktop computers because of their convenience, portability, availability of useful apps and many more obvious reasons.
Don’t underestimate the power of a responsive website in driving and converting website traffic into actual sells, so get yours developed today by our team of skilled web designers. At Clinet Online, we love educating you and assisting you to make the best out of the internet. Stick around for a more detailed follow up article on the benefits of a responsive website and why search engines like Google favor them. In the meantime, learn more here.
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