Why Digital Marketing is Important for Your Business

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Ageing is normal, and feels a little uncomfortable to admit that it is indeed happening.  This is true for humans, and fact is, it is also true for things online. Like your website. Yeah, your website. It used to look good – does it still look good? May be it still does to you, but […]

Research shows that purchasing patterns and consumer behavior have changed considerably over time. More and more sales leads are being initiated from online forums and these leads are being translated into revenue. That is why, if you are to compete favorably, you must take your online brand seriously. People must know you. Or rather, you […]

As a company, one of the things that you must continually and intentionally build is your brand. It keeps you in people’s minds and makes you easily identifiable from a crowd of competitors. There are many things that go into the making of your brand, but one of them is your digital artifacts – the […]

There is a rise in the number of cyber-attacks being reported in recent times. This is even more serious because it is happening to companies we know, companies we have been transacting with and companies we trusted to take care of our information. No company desires to be hacked, because this leads to loss of […]

So, let’s face it. How long does a user stay on a website before they leave? And the answer is, sadly, not very long. According to the respected Nielson Normal research group, a user stays on average 59 seconds on your website before they leave. Too short? It is. Any wisdom in that time? A [...]
Bill Gates, the mogul who runs our lives through Windows, said “Information Technology (IT) and business are inextricably interwoven. I don’t think anyone can talk meaningfully about one without talking about the other.” That is a solid truth right there, and it is given more weight by the fact that it is authored by one [...]

Sep 19, 2017

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Is internet running our lives or ruining our lives? It depends on which side of the equation you are looking at the issue from. But the undeniable fact is, the internet is running our lives. According to a global marketing group, the number of internet users in Kenya in the year 2000 was 200,000. As [...]

Jan 19, 2017

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For some time now, and fueled by the fast pace at which technology is growing, a great debate has taken center-stage in marketing and publicity circles. What is more important than the other between a website and social media? Is a website alone enough? Isn’t social media alone just fine? Doesn’t having the two lead [...]
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