Using Your Website to Stand Out Among Competitors

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So, let’s face it. How long does a user stay on a website before they leave? And the answer is, sadly, not very long. According to the respected Nielson Normal research group, a user stays on average 59 seconds on your website before they leave. Too short? It is. Any wisdom in that time? A [...]
Bill Gates, the mogul who runs our lives through Windows, said “Information Technology (IT) and business are inextricably interwoven. I don’t think anyone can talk meaningfully about one without talking about the other.” That is a solid truth right there, and it is given more weight by the fact that it is authored by one [...]

Sep 19, 2017

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Is internet running our lives or ruining our lives? It depends on which side of the equation you are looking at the issue from. But the undeniable fact is, the internet is running our lives. According to a global marketing group, the number of internet users in Kenya in the year 2000 was 200,000. As [...]

Jan 19, 2017

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For some time now, and fueled by the fast pace at which technology is growing, a great debate has taken center-stage in marketing and publicity circles. What is more important than the other between a website and social media? Is a website alone enough? Isn’t social media alone just fine? Doesn’t having the two lead [...]

Jan 14, 2017

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Once you have had your website awesomely designed and developed, the next step is to choose where it shall be hosted. Hosting enables your website to be accessed from a common point from any place across the world. Here at Clinet Online, we offer web hosting services, and purchasing a hosting space with us is [...]

Jan 08, 2017

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Now, we are already in agreement that at the least, your business needs a website. It acts as a gateway between your business and the external world. That is important, but not all. You need to ensure that your website does not become stale. Welcome to the equally important art of Website Maintenance. A website [...]

Jan 01, 2017

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Any business which is intentional about having a healthy relationship with its customers cannot ignore the value of a brand. What, then, is a brand?   In the past, a brand was some piece of hot metal which was used to put a personal mark on those animals which you owned. When a person saw [...]

Dec 23, 2016

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In the past, they used to say “Think before you speak”; these days they insist “Google before you post”. This intended-to-be-hilarious saying helps to clearly bring out one fact: we can no longer ignore the power of the Internet. Allow us to back up this with historical and current statistics. When Google was started in [...]

Mar 08, 2016

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Before you put on your reading costume and dive into this article, I would kindly direct you to first read my first piece on this topic titled ‘Really, what is Digital Marketing’ which will do you a whole lot of good in understanding and appreciating contents of the following paragraphs. Read article here; Really, what [...]

Mar 01, 2016

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Let’s begin with a question that’s on my mind right now. I’m really wondering and even concerned what kind of device you are using to read this article right now? And since I’m a decent digital marketer, let me shout some guesses out. Well, probably you are seated in front of your giant laptop, or [...]
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